Get to know your user group.
In this phase, empathy and understanding for people and their experiences are established. This is accomplished, for example, with interviews and/or observations. The aim is to determine the as-is state as accurately as possible, with the mode being divergent and gathering as much information as possible.
A deep understanding of the needs and goals of the user group.
# Questions to be answered in this phase
- How is it now?
- What are the problems, needs and goals of the users?