|Motive||Get to know the users in your target group and understand what drives them|
|Participants||Design Thinking team|
|Duration||From 1 hour to several days|
# What is it about?
Personas are holistic portraits of fictional persons that are created on the basis of interviews with the target group. Their characteristics are composed of different attributes of the interviewees and thus result in new archetypes that represent customers, users or other interest groups.
# The goal
The personas are used to personify the needs of the interest groups. This helps the Design Thinking team gain empathy and a better understanding of the users.
# How to do it?
- Collect real information about users and other stakeholders. Conduct interviews, shadow users or gather information using ethnography.
- Divide the respondents into individual groups.
- Create personas according to the groups and avoid stereotypes.
- Give your personas a name and add a portrait photo.
# When do you need it?
Personas should be created when the context or users are not sufficiently known. It is necessary to collect (unstructured) information about the interest groups in advance.
- Information from interviews and other research
- Pictures of strangers
- Word processing program
# Keep in mind
Pay attention to ensure that each persona represents the selected stakeholder group as comprehensively as possible. Qualities should not duplicate and each persona should be completely unique. Nevertheless, personas never represent the complete reality, so don't forget the real users.
# See also
|Previous methods||Alternative methods||Following methods|
Curedale: Design Thinking: process and methods manual Design Community College Inc. ISBN: 9780988236240.