Ideate

Generate a wide variety of ideas.

Summary

In this phase, numerous ideas are developed, explored and gradually refined using various creative methods in order to find innovative and attractive solutions. The mode here is again divergent, i.e. the goal is to develop as many and also daring ideas as possible. It is very important not to jump directly to the first idea that may come up. If the idea generation phase is too short, the ideas developed are not courageous enough or are devious but without added value for the user.

Result

Numerous ideas, from which the most promising were selected, which will be built in the subsequent prototype phase.

Questions to be answered in this phase

• How do we solve the problem?