# Ideate
# Yes, and...
- Purpose
- Jointly pushing ideas forward
- Time required
- From 15 minutes to 1 hour
- Participants
- Design Thinking team
- Level of experience
- Beginner
# What is it about?
The "yes, and..." method is a kind of brainstorming. In this variation, you build on various ideas from the team and actively use the phrase "Yes, and (moreover)...".
# The goal
This method gives the participants a guideline for the otherwise very free brainstorming. It provides a certain structure to make it easier for team members to respond to and develop the ideas of others.
# How to do it?
- The moderator formulates the question according to the scheme "How can we...?".
- There is always exactly one person speaking when answering the question.
- The next person picks up on the idea of his predecessor and always begins with "Yes, and (moreover)...".
- Postpone evaluations and discussions of individual ideas until later.
- Do not lose focus on the question.
- Record all ideas.
- Finally analyse the results.
# When do you need it?
This method can help across creativity barriers and helps the team to generate common ideas.
# Resources
- Whiteboard
# Advantages
This method promotes active listening and helps to build on the ideas of the previous speaker.
# Disadvantages
A moderator must ensure that sentences are started correctly and that everyone gets a chance to speak. Otherwise, more reserved people could be left out.
# Keep in mind
If a group is too large, communication suffers. A maximum group size of 12 persons is recommended.
# See also
| Previous methods | Alternative methods | Following methods |
# Sources
- Curedale: Design Thinking: process and methods manual (opens new window) Design Community College Inc. ISBN: 9780988236240.