Design Thinking Methods Catalogue

# Ideate

# Idea Napkin

Purpose
A compact and comprehensible presentation of an idea that is easy to communicate and develop.
Time required
2 to 5 minutes per idea
Participants
Design Thinking team
Level of experience
Beginner

# What is it about?

A quick structuring technique in which an idea is visualised in a small space - classically in the format of a napkin. The method forces you to reduce an idea to the essentials and present it concisely.

# The goal

A compact and comprehensible presentation of an idea that is easy to communicate and develop.

# How to do it?

  1. Clarify the question: Which idea should be reduced to the essentials?
  2. Limited space: A napkin or a small sheet of paper is used to focus on the most important elements of the idea.
  3. Structured presentation: The idea is presented in a simple sketch, diagram or short bullet points.
  4. Presentation and discussion: The idea can then be presented, discussed and iterated in the group.

# When do you need it?

The method is particularly suitable for the early phase of idea development in order to break down complex concepts to a clear core. It can be used as a basis for discussions, pitches or decision-making processes.

# Resources

# Advantages

  • Focus on the essentials: Reduction to the core idea prevents unnecessary complexity.
  • Simple communication: The idea can be communicated quickly and clearly.
  • Low barrier to entry: No special prior knowledge or design skills required.
  • Flexible use: Can be used alone or in groups.

# Disadvantages

  • Limited depth of detail: Due to the limited space, not all aspects of an idea can be detailed.
  • Lack of structure can be confusing: Without a clear template or experience, the visualisation can appear chaotic.

# Keep in mind

  • It can help to orientate yourself on familiar formats (e.g. Lean Canvas, Business Model Canvas).
  • If sketching is difficult, bullet points can also be used.
  • A timer can be useful to prevent participants from dwelling on details for too long.
  • The method can be combined well with other creative techniques to develop ideas further.

# See also

Previous methods Alternative methods Following methods

# Sources

← Idea funnel →